HelloFuture
Next-generation programmatic
Intelligence Built In
Five proprietary systems working in perfect harmony
Pathfinder™
Intelligent supply-demand matching that eliminates 50-80% of wasted requests. Only compatible demand partners receive your inventory.
Defender™
Real-time fraud detection protecting every impression with multi-layer defenses against bots, click farms, and malicious traffic.
Guardian™
Creative quality & safety validation protecting publishers from malware, inappropriate content, and privacy violations.
Scout™
Exchange-native viewability intelligence. Measures real viewability from VAST events — no client-side SDK, no third-party dependency. Includes pre-bid signals so DSPs bid higher on proven-viewable inventory.
Courier™
Creative CDN serving ads from 330+ edge locations worldwide. Auto-caches DSP creatives, unwraps VAST wrappers, validates codec compatibility, and ensures SSAI platforms never fetch from origin servers.
Global Edge Network
330+ locations across every continent
Powered by Praevis Edge. Every auction runs at the location closest to the user — <5ms P50 latency, zero cold starts, auto-scaling.
Built for Developers
OpenRTB 2.5 compliant. REST APIs for everything. Ship in days, not months.
OpenRTB 2.5
Standard bid request/response. VAST 4.0 for video. Native 1.2. Connect any DSP in minutes.
POST /openrtbFull REST APIs
Manage publishers, DSPs, campaigns, billing, and reporting. API keys per source for self-serve access.
60+ endpointsReal-time Feed
Win notifications, loss reasons, impression events, and viewability data streamed in real-time.
nurl + lurl + feed# Get your publisher's report
curl https://api.praevis.com/api/source/report?period=7d \
-H "X-API-Key: pub_YOUR_KEY"
# Get your DSP's invoice
curl https://api.praevis.com/api/demand/billing?month=2026-05 \
-H "X-API-Key: dsp_YOUR_KEY"
# Check exchange viewability
curl https://api.praevis.com/api/scout/leaderboardYour Economics
Keep 90-95% of all platform revenue. Industry-leading margins for your white-label exchange.
100% White Label
Your brand everywhere. Custom domain. Your logo. Zero Praevis branding.
Full Control
Set your own fees. Choose your customers. Your rules, your platform.
24/7 Support
Dedicated partnership team. Technical onboarding. Direct engineer access.
Built for Scale
Enterprise infrastructure delivering billions of auctions monthly
Infrastructure
- • Praevis Edge (330+ locations)
- • Fully serverless, auto-scaling
- • Edge KV + object storage
- • Streaming replica + cold archival
- • All data stored in Europe
- • 99.9% uptime SLA
Protocols
- • OpenRTB 2.5
- • VAST 2.0 - 4.2
- • IAB Native 1.2
- • TCF 2.2, CCPA, GPP
- • ads.txt, sellers.json
Performance
- • <5ms P50 latency
- • 11ms P95 latency
- • Auto-scaling capacity
- • Zero cold starts
- • 99.9% viewability (Scout)
Trust Through Transparency
Privacy-first architecture with complete compliance built in
Privacy Compliance
- • GDPR (Europe) - IAB TCF 2.2
- • CCPA (California) - IAB US Privacy
- • COPPA (Children) - Content filtering
- • PDPA (Singapore) - Local compliance
- • PDPL (Saudi Arabia) - MENA compliance
- • User opt-out respected instantly
Supply Chain Transparency
- • schain on every bid request
- • ads.txt validation for all publishers
- • sellers.json published publicly
- • Hop count analysis & optimization
- • TAG Certified (Q1 2026)
For Platform Partners
White-label our entire platform. Your brand. Your rules. Industry-leading margins.
